Market Profiles
Explore the latest research on visitors from our key markets to better understand their value, motivators, and characteristics.
United States of America
Profile
Adult population: 268 million
International Tourist Departures: 92.6 million (2018)
China
Profile
Adult Population: 1.146 billion
International Tourist Departures: 130.5 million (2017)
United Kingdom
Profile
Adult Population: 53.7 million
International Tourist Departures: 70.4 million (2018)
France
Profile
Adult Population: 54.9 million
International Tourist Departures: 29.1 million (2017)