International Tourist Departures
Ontario Market Performance
Total Visitor Spending $243.4 million (2016)
Overnight Visitors 198,000 (2016)
- Due to tensions in the euro area, the French economies growth is expected to decline slightly in 2020 to a moderate 1.2% in 2020-21. The labour market is gradually improving which is expected to raise household disposable income and consumption. Generally, most people in France are well-educated and enjoy a good standard of living with GDP per capita in of around US$38,361, with a significant amount of paid vacation.
- The French economy is expected to slow down in 2019 due to global uncertainties and social unrest. Generally, most people in France are well-educated and enjoy a good standard of living with GDP per capita of around US$38,361, with a significant amount of paid vacation.
- French travellers were most likely to be accompanied by their spouse, and this is particularly common among travellers aged 55+. Travelling with friends (55+), alone (18-34 years), or with children under 18 (35-54 years), in order, are the next most common travel parties.
- Travel agent/tour operator use is more common for trips to Canada than for trips in general, with 64% of recent French travellers to Canada consulting a travel agent/tour operator. For trips to Canada, flight and accommodation bookings are most often done through a travel agent/tour operator online.
- The sharing economy is an important consumer trend in the French market. 80% of Airbnb users tend to be under 35 years of age and 62% choose this type of accommodation for its price.
- French travellers place high importance on the activities they will be embarking on during their holiday and are open to adventure and active vacation packages.
- In Canada, aboriginal culture and traditions, exploring off-the-beaten-path places, historical sites, and natural attractions are the top trip anchor activities for French travellers.
- The peak travel periods are June-August and March-May.
- Personal recommendations from friends and family, particularly in-person, are cited among the top information sources throughout the purchasing cycle. Encouraging past visitors to Canada to advocate and share their experiences with their personal networks is key.
Sources: UNWTO, Destination Canada, CIA World Factbook, Statistics Canada, Brand USA