Q1 Marketing Highlights - RTO 9

Q1 Marketing Highlights

We are excited to share the collective accomplishments we have made for Q1 (April 1st-June 30th 2021).

Earned Media 

Total Stories: 204
Print: 18
TV Segments: 8
Online: 174
Newsletter: 1
Radio: 4

Total Cumulative Impressions for Q1: 170,697,958

Here’s a look at just some of the media our operators and destinations in South Eastern Ontario gained in Q1.

Traveling Taste Buds: Moroccan Spiced Rack of Lamb
Along for the Ride: Family-Friendly Cycling Trails in Ontario
Kingston Community GLOWS Together
From Farms to Forks, Entrepreneurs Ready to Reignite Eastern Ontario Tourism Industry

Owned & Paid Media For South Eastern Ontario

Total Reach: 462,265 (-80%)
Engagement: 55,104 (+44% YoY)
User Visits: 94,599 (+61% YoY)
Page Views: 37,702 (-6% YoY)
Events: 40,336
– direct links to tourism operators’ websites.

Top Website Content
Bucket List: 25 Restaurants You Need To Try In Prince Edward County (9,259)
20 Small Towns You Have To Visit (8,178)
17 Luxurious Cottaging and Glamping Ideas (7,434)
11 Things You Can Do This Summer In The 1000 Island Gananoque (7,009)
12 Paranormal Locations (6,194)

Future Initiatives

RTO 9 will host a number of FAM Tours that will include: Post Media, Le Devoir, Elle Quebec, La Tribune, @FitFatale, @MommyGearest.

We will be working with our tourism partners on paid media projects. These partners include Attractions Ontario, Resorts of Ontario, and Ontario By Bike.

Owned & Paid Media For South Eastern Ontario

In Q2 we will begin to work alongside our DMO/ Tourism Offices on Facebook Ads and Storytelling Campaigns featuring: Cornwall, Frontenac County, the Bay of Quinte, Prince Edward County, SDG Counties, and Westport.
We will be launching over 15 blogs that will be promoted on our Facebook channel.
Once restrictions are lifted, we will be launching our Cruising Campaign for the summer and early fall.

RTO 9 provides regional leadership and coordination for tourism in South Eastern Ontario. We are fiercely working on your behalf to grow all aspects of tourism and attract more visitors, increase revenues, and generate economic activity such as investment and job creation. Connect with a team member who can assist you in your tourism initiatives.