Tourism is changing, especially now. But while we may not see international travellers for a while, local visitors are still focused on experiencing a particular place by actively and meaningfully engaging with its history, people, culture, food and environment. And they are willing to pay for the right experience if the perceived value is there.
Growing Experiential Tourism is a high priority for RTO 9. Not only does it add a new revenue stream for businesses, it also enhances the slower seasons, creates a competitive advantage, opens the doors to new markets and repeat visitation, and encourages creative usage of existing infrastructure. Most importantly though, Experiential Tourism is attracting travellers who not only love learning new things, but care about the destinations and the locals that live there.
If you’re looking for help in developing or marketing your Experiential Tourism product, we’ve got you covered. Send our Director of Operations, Lori McIsaac, an email at lmcIsaac@region9tourism.ca and she’ll work with you to get your project market ready.