2022-2023 Marketing Initiatives - RTO 9

2022-2023 Marketing Initiatives

Rideau Canal Kingston Mills Cataraqui River Ontario Waterway Cruises

2022 Cruise Spotlight Campaign

Destination Ontario and RTO 9 partnered this spring on a spring/summer-themed spotlight campaign: 2022 Cruise Spotlight Campaign. This co-marketing system leverages aligned partner planning content/storytelling to inspire travel and direct-to-operator tactics to connect the consumer with buyable experiences in your region. This was accomplished via a $50,000 media buy, funded through a $20,000 RTO 9 partner investment + $30,000 Destination Ontario investment.

Additionally, RTO 9 has been approved for 2 additional campaigns in partnership with Destination Ontario. We will be developing and implementing a Theatre Campaign in late summer as well as a Winter Packages campaign featuring bookable overnight packages in South Eastern Ontario through Landsby.ca.


SDG, Butler's Laura Good

Culinary Tourism Alliance

The Culinary Tourism Alliance is dedicated to telling Ontario’s unique food and drink stories while celebrating the peoples and places that make it unique across multiple, consumer-facing channels including OntarioCulinary.com and @OntarioCulinary on Instagram, and /OntarioCulinary on Facebook. We specialise in creating beautiful, dynamic content that highlights the stories food tourists are looking for.

PROJECT OBJECTIVE
To create and administer an engaging digital and social media campaign, including photos, videos and interviews, that increases recognition of the South Eastern Ontario brand and supports efforts to increase awareness of culinary tourism activities in the area.

WHEN : AUGUST 2022


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Attractions Ontario

Attractions Ontario has had a long history of working with South Eastern Ontario and advertising its regional members over the years. This year Attractions Ontario has put together a partnership proposal that will not only showcase all that the RTO is doing to benefit its partners but also educate the consumer on all the region has to offer.
The partnership with Attractions Ontario includes:
1. Double Page Spread in hybrid Passport Magazine.
2. Regional editorial space to lead section off.
3. Regional Cover of the digital guide to be used as needed.
4. Influencer to showcase products in the region.
6. Social Media sharing on all Attractions Ontario platforms to coincide with regional posts.