2022-2023 Marketing Initiatives - RTO 9

2022-2023 Marketing Initiatives

Winter Spotlight Image

2022 2023 Winter Spotlight Partnership – Wellness Retreats

Destination Ontario, RTO 9 and Landsby.ca partnered on a Winter Spotlight Partnership - Wellness Retreats. This co-marketing system leverages aligned partner planning content/storytelling to inspire travel and direct-to-operator tactics to connect the consumer with buyable experiences in your region. Once again, this was accomplished via a $50,000 media buy, funded through a $20,000 RTO 9 partner investment + $30,000 Destination Ontario investment.


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2022 Fall Spotlight Partnership – Arts & Culture

Destination Ontario and RTO 9 partnered on a Fall Spotlight Partnership - Arts and Culture. This co-marketing system leverages aligned partner planning content/storytelling to inspire travel and direct-to-operator tactics to connect the consumer with buyable experiences in your region. Once again, this was accomplished via a $50,000 media buy, funded through a $20,000 RTO 9 partner investment + $30,000 Destination Ontario investment.


Rideau Canal Kingston Mills Cataraqui River Ontario Waterway Cruises

2022 Cruise Spotlight Campaign

Destination Ontario and RTO 9 partnered on a spring/summer-themed spotlight campaign: 2022 Cruise Spotlight Campaign. This co-marketing system leverages aligned partner planning content/storytelling to inspire travel and direct-to-operator tactics to connect the consumer with buyable experiences in your region. This was accomplished via a $50,000 media buy, funded through a $20,000 RTO 9 partner investment + $30,000 Destination Ontario investment.

Additionally, RTO 9 has been approved for 2 additional campaigns in partnership with Destination Ontario. We will be developing and implementing a Theatre Campaign in late summer as well as a Winter Packages campaign featuring bookable overnight packages in South Eastern Ontario through Landsby.ca.


SDG, Butler's Laura Good

Culinary Tourism Alliance

The Culinary Tourism Alliance visited businesses in South Eastern Ontario (SEO) between August 14th -19th and gathered photographs, videos, interviews, and information. The focus was on rural exploration in the eastern most counties, including diverse and unexpected restaurants; beer, wine, and cider experiences; as well as unique accommodations like yurts, boutique hotels, and farm stays. Stops focused on farm-to-table rural experiences and small towns. The content was curated to complement ongoing SEO campaigns. A social and digital media campaign designed to compel and attract visitors to the region was created with the results. The campaign highlighted the region’s food and drink experiences on Ontario Culinary channels.


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Attractions Ontario

Attractions Ontario has had a long history of working with South Eastern Ontario and advertising its regional members over the years. This year Attractions Ontario has put together a partnership proposal that will not only showcase all that the RTO is doing to benefit its partners but also educate the consumer on all the region has to offer.
The partnership with Attractions Ontario includes:
1. Double Page Spread in hybrid Passport Magazine.
2. Regional editorial space to lead section off.
3. Regional Cover of the digital guide to be used as needed.
4. Influencer to showcase products in the region.
6. Social Media sharing on all Attractions Ontario platforms to coincide with regional posts.


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Marketing Plan

Objectives: Coordinate a series of integrated seasonal marketing and communications campaigns with the AOR.