Objectives: Coordinate a series of integrated DMO/DMP-led seasonal marketing and communications campaigns with the AOR.
Our marketing approach for the South Eastern Ontario’s brand includes: responding to travellers needs to health and safety information while also engaging with visitors, and providing visitors with inspiration for trips, fostering community pride by leveraging content pillars to appeal to our audience, collaborative campaigns with our Destination Partners, and marketing the unique products and experiences in South Eastern Ontario to our domestic audience to increase spending in our region.
The 2021 South Eastern Ontario cruise campaign was launched in mid-July, after public health restrictions were lifted. The campaign introduced overnight cruise operators including Le Boat, St. Lawrence Cruise Lines and Ontario Waterway Cruises.
This campaign was created as a partnership between Kingston and Frontenac County to promote culinary offerings in the region. Through a variety of written and video content pieces, the campaign showcased the variety of producers in the Frontenac region, and where in Kingston you can purchase their products in either restaurants or food shops. Please note this campaign was in between fiscal years and started March 2021-April 2021.