Key Visitor Activities and Experiences
We’ve uncovered the latest research reports and studies from around the world and put together a summary of insights based on the activities and experiences visitors love most about South Eastern Ontario. Use these insights to tailor your products and experiences and spark creative dialogue!
Food and Drink
Market Performance
Approximately one-fifth of spending ($3.56 billion) by international travellers in Canada is on food and beverages.
In 2013 the food tourism industry was estimated to be worth US $150 billion. The global food tourism market is expected to grow at a CAGR of over 9% during the period 2019-2023.
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Outdoor Activities
Market Performance
The global market for outdoor activities is massive and it represents an important opportunity for growth. Adventure tourism was valued at US $263 billion in 2013. The market is expected to grow at a CAGR of 45.73% during the period 2018-2022.
Consumer Insights
Entertainment, Heritage and Culture
Market Performance
The cultural sector is a major component of tourism in Ontario. In 2014, there were 12.3 million cultural visits in Ontario, representing 8.8% of total visits in Ontario. Cultural visitors spent $6.5 billion, accounting for 27% of total visitor spending in Ontario. An important aspect of cultural tourism is the live music sector; it generates $455 million in revenues and contributes $252 million annually to the Canadian economy.
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