Drive for Excellence in 2022
RTO 9 once again was pleased to implement a funding program developed to help start, build or grow organizations’ marketing programs.
The Drive for Excellence program was designed for Destination Marketing Organizations (DMOs) and Destination Marketing Program (DMPs) partners to support everything from strategy development to marketing campaign support, to operator training and many other options.
The Drive for Excellence program:
- Maps out how destinations and operators want to develop over time; business, market, and trade ready
- Allows destinations and operators to self-identify their current readiness and understand what’s ahead
- Helps the RTO to collaborate with destinations to provide direct access to professional services and knowledgeable marketing support
- Provides a strategic and measurable industry development legacy
- Provides direct access to professional services and knowledgeable marketing support
Below are the support programs that have been initiated for each destination for the 2022/2023 season.
Prince Edward County – Paid Search Strategy – Countylicious
Bay of Quinte – Content creation + digital asset development curated by BoQ
Kingston – TBD
Cornwall – Influencer and PR Media FAM tours through TartanBond + Content creation + digital asset development
SDG Counties – Media plan and implementation through Alphabet Creative
1000 Islands Gananoque – Influencer and PR Media Fam tours through TartanBond + Digital
Lennox and Addington – Digital media campaign with 1Dea Creative plus Design
Frontenac County – Content creation + digital asset development, Experiential Workshop
Brockville – Content creation + Influencer and PR Media FAM tours through TartanBond
1000 Islands Rideau Canal Waterways – 1000 Islands & Rideau Canal Waterways Tourism Development Strategy implementation