Target Audiences by Tourism Product
PROJECT OVERVIEW
To better understand Ontario visitors who frequent different experiences within the province, Environics analyzed 16 tourism product categories provided by Destination Ontario. The outcome of the analysis will allow Ontario Tourism Operators to better understand who local and non–local visitors to the 16 product categories are.
The product category reports will assist operators to:
• Target the right audience with the right experiences
• Identify the right platform and advertising channel to find their audience
• Access postal code information of potential high–value audiences
• Understand the unique attributes of potential high–value audiences for creative insight
PROJECT PHASES
With the guidance of Destination Ontario, target audiences for the 16 product categories were identified and are listed below.
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