“A FAM trip is a huge investment of time, money and personnel. Make sure that you’re giving it your all and you should definitely see results that match,” Nicole Amiel, Beattie Tartan.
We had the chance to chat with Nicole Amiel, Director – Eastern Canada at Beattie Tartan on the power of Media and FAM Trips in the Tourism industry. A familiarization trip, or FAM for short, is a trip designed for traditional media, social media influencers and bloggers to learn about a destination, a tourism operator, a hotel chain, or a tourism board, and sometimes, all of the above.
“But what makes a media tour or FAM (familiarization trip) a success?“
Glad you asked! In this Q&A, Nicole will guide you through the recipe for a successful FAM trip. This includes the strategy, process, and tactics used to drive significant earned media attention.
Throughout the year, RTO 9 invites media and hosts press trips in an effort to increase awareness of destinations and operators within the South Eastern Ontario region. Learn more here.
“Nicole is a passionate communications professional with a proven track record in creating successful campaigns across digital and traditional channels, engaging media at both the local and national level. She has worked in public relations, marketing, communications and events in Montreal, Miami and Toronto for over a decade, gaining experience in all aspects of brand building. Whether as a publicist at boutique firms, an Internal Communications Specialist at the Aldo Group or as a project manager launching new brands, there’s one thing that she has always focused on: building culture and identity through information. Over her years in the industry, Nicole has worked with a range of clients in the fashion, travel, arts and entertainment, cannabis, cultural events and festivals, hospitality, F&B, tech, health and wellness, nightlife, charity/non-profit and design industries.” nicole.amiel@beattiegroup.com
