2018 Spring Cruise Campaign - RTO 9

2018 Spring Cruise Campaign

The Spring Cruise campaign promoted the variety of St. Lawrence and 1000 Islands cruise experiences and drove qualified traffic to operator websites and phone calls to operators.

The campaign ran from May 29th to July 10th, 2018.

The campaign funding dictated targeting an out-of-province audience. The focus was on reaching Quebec consumers in both French and English. This campaign targeted travellers before their getaway. Our objective was to create awareness for Cruise Experiences while in the planning phase of a trip.

The campaign used a combination of awareness, engagement, and conversion media in the form of paid search, mobile and desktop display with our network partner : Division D, and Facebook videos ads.

A micro site was created in English and French to promote all partners and cruise options and drive users to partner sites.

Results: RTO9_SpringCruise_CampaignReport_V5 (4)